The objective was to create a brand logo based on an animal. Easy Tiger is a fictional speakeasy located in Lancaster city. It got its name because the owner thought it'd be funny and clever to tell drunk customers, "easy tiger on the drinks."
Gender Neutral T-Shirt
Starting at the left, I have a B&W design of the logo symbol. I then added an outer shape to the design to make the tiger pop out more and not look as flat. The third design is what it looks like when I add a typeface to it. The last design is the logo in full color. The font I used is EB Garamond.
The first part of the project was to decide on what animal to base the company on. I created several mood boards of animals I love which include corgis, tigers, and turtles. During this process, I was grabbing inspiration on what kind of typography I might want to incorporate in the logo.
I drew logo designs that incorporated gestalt principles, semi-abstract, and full designs of a tiger's body. For all the designs I tried displaying characteristics of a tiger (i.e. stripes, eyes, claw marks).